The best-designed web store in the world can't sell anything if it doesn't get the traffic. There are many things a website owner can do to attract more visitors.

SEO

Once you go live with your website you enter the SEO game. Search engine optimization is a large part of maintaining a successful ecommerce website. Knowing what the search engines are looking for and how to optimize your keywords and content will help you bring in a steady stream of new visitors. More »

Email Marketing

Most ecommerce websites are collecting email addresses today, but a vast majority do nothing with those addresses. Proper opt-in email marketing techniques can really help drive traffic to your website. Vortx offers an email marketing service known as CMX that allows you to maintain a segmented email marketing list, send customized HTML campaigns, and track the results of those email campaigns. More »

Site Migration

Perhaps you've done an amazing job of optimizing your website and building up a loyal customer base, but now you've done a complete website update or changed your domain name. It is easy to undo all of that hard work in a short amount of time if the website migration process is not handled properly. More »