Through creativity, collaboration and innovation, Vortx has developed custom software solutions for some of the world's most exacting clients. Utilizing cutting-edge software development tools and processes, our multi-talented development team architects, designs and creates high-value solutions to high-technology challenges in both the public and private sectors. This small but growing company uses pioneering and diverse programming methods to deliver innovative products and services to clients around the world from our offices in Ashland, Oregon.

Key elements of Vortx's mission are to:

• Provide excellent service
• Always act with integrity
• Create massive value
• Achieve win/win outcomes
• Maximize stakeholder value

Executive Management

Dana Greaves, Founder and CEO

Dana was President and CEO of Oregon DataWorks, Inc., which merged with Ashland Institute for Strategic Studies in February 2005. He was founder and CEO of Software By Design and other high-technology companies specializing in software architecture and development services throughout the United States and abroad. Clients spanned every industry, from manufacturing companies to investment groups to city and state government organizations.

He has also authored and co-authored a number of bestselling programming books for Que Corporation, and led industry think-tanks, user groups, and leading-edge Silicon Valley technology companies.

With nearly 25 years of experience in the field, Dana leads the Vortx team with a passion for excellence in technical innovation and in customer service. "I cut my teeth in production software environments at Borland, Novell, and Microsoft, then found an even greater passion in producing highly customized solutions for those whose business needs do not fit inside the shrink-wrapped box." Dana says.

Jo Benson, COO

Jo worked for IBM United Kingdom from 1977 to 1985, following which she owned and ran a Country House Hotel in the English Cotswolds until 1994. She then founded and built a software company (specializing in recipes) to its sale in 1997 and immediately opened an early-entry online European travel company which sold in 2005. She has a history of successful entrepreneurial activity in startup software companies.

Within Vortx, Jo has the role of Chief Operations Officer and has helped to transfer a service-based company to a highly successful combination of services and product. She is deeply involved in the strategic planning for the company, the implementation of the resulting plans and the smooth-running of day-to-day operations. Outside of her professional and commercial activities, Jo has authored a series of parenting books, has won several international culinary competitions and loves literature and gardening.